Brand Identity - Moon Indian Cuisine
Brand Identity - Moon Indian Cuisine
Objective: To create a distinct brand identity and represent the family-owned restaurant through marketing collateral and a digital presence.
Client Background: Moon Indian is owned by couple Mohan and Nirjala. The restaurant boasts flavorful Indian cuisine with a lunch buffet and event hall in Marietta, GA.
Design Notes: Needs a design that represents the rich Indian culture and with modern concepts to appeal to families and young college students alike.
Key Concepts:
• Originality– brand must be unique, eye-catching
• Inspirations– Indian: spices, food, architecture
• Colors– gold, maroon, burnt orange, red
TYPOGRAPHY
COLOR PALETTE
PMS 117
#3f1600
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