Brand Identity - Moon Indian Cuisine

Objective: To create a distinct brand identity and represent the family-owned restaurant through marketing collateral and a digital presence. 

Client Background: Moon Indian is owned by couple Mohan and Nirjala. The restaurant boasts flavorful Indian cuisine with a lunch buffet and event hall in Marietta, GA. 

Design Notes: Needs a design that represents the rich Indian culture and with modern concepts to appeal to families and young college students alike.

Key Concepts:

• Originality– brand must be unique, eye-catching

• Inspirations– Indian: spices, food, architecture

• Colors– gold, maroon, burnt orange, red